Any website that require online success need to be ranked high in search engines so that searchers can find us. SEO (Search Engine Optimization) is a very broad term. It can be quite overwhelming if one can try to take the whole of it in a single bite. SEO is about the on-page and off-page design strategies that could be used to improve a website’s search engine ranking. This usually means tweaking a web site, using design elements and content.

The most important aspect for an online success would be being on top in major search engines such as Google or Yahoo. If this is your business objective then you need a comprehensive SEO plan to achieve this objective. A result oriented SEO plan must involve two essentials, one to get the right online web architecture and second one is to get the right keywords. If Search Engine Optimization was a car race then the first element is to get the right car, the second is to drive it in the right direction.


Getting the right vehicle involves many factors. According to a rough estimation Google Algorithm uses over 120 different measures to rank a site/webpage against its competitors. Some of these factors are concerned with the domain name and how it is hosted. Other factors concern the website itself such as its structure, form, size, code quality and content. Google ranking is also affected by how well the site is networked to other influential sites on the Internet. All of this contributes to a general measure of performance.

The second factor concerns how you direct your marketing messages to win the search engine race. There are numerous approaches to keyword research.

Amco IT Systems is in the SEO industry for last 5 years, and we have practically done many projects from various industries all over the world especially USA and UK.

Currently working on http://www.tReds.co.uk and working for http://www.eposretail.com on developing an On-Page/Off-Page SEO Reporting Tool which covers the following areas:

• Domain information,
• Number of backlinks,
• URL of those backlinks,
• Anchor text of Backlinks,
• Metadata information, like Title, Keywords, Description etc.
• Social Media Marketing Status.
• Keyword Density in the main page as well on the pages upto three levels deep.

We believe in ethical SEO, we use the content distribution like Articles, PR, Blog and Forum writing, Videos are also being used by us for promotion over video media marketing sites like YouTube, myspace, etc.
We use book marking site like del.icio.us, digg, stumbleupon etc We use social media marketing and viral marketing sites for networking and branding. We already have worked on e-business website, like online sales purchase systems, online auto purchase systems, financial banking portals etc.
And got certified Oracle, IBM DB2 certified Professionals with latest technologies like Joomla. PHP, .net, LAMP and WAMP etc, and we are ISO certified company.

We are proud to say that we have worked on a project which will be implemented on 50 sates of US, National police department, eBay ,toast.net are the prominent clients for that project

Search Engine Marketing:
Search Engine Marketing (SEM) is not just SEO. More precisely, SEM includes PPC or pay-per- click advertising. Search engine marketing is about doing whatever you need to do to ensure that your web site ranks as high as possible in search engine results. This means not only that you make the needed changes to your web-site design, but that you also employ other tactics, like using a paid advertising program or investing in content strategies.

Being highly visible to the target audience should be the main objective for any online business. This is where Search Engine Marketing’s role comes up, because search engines are the main way in which customers find suppliers. If sales promotions and higher sales volume is important to you then SEM will be your primary focus.

Online success does not happen by accident whether you are a small business possessor, personal website owner, a blog runner or a fully equipped e-business portal. Successful Search Engine Marketing needs extensive study, systematic planning, accurate technical execution and wide-ranging measurement.

Amco IT Systems has been providing commercial SEM services since a long time and has accumulated considerable expertise with its online marketing and promotion tools, techniques, processes and systems.

PPC (Pay Per Click) Management

As SEO should be the primary objective of Internet Marketing, it may take a long time to achieve - especially in competitive areas. Pay Per Click (PPC) marketing is an alternative approach that can get immediate results. The downside is that the more performance you want, the more expensive it becomes. PPC involves the purchase of adverts. They are commonly seen as sponsored links down the right hand side of a web page. The more you pay, the more visible your adverts become - like bidding at an auction.

As with any form of Search Engine Marketing, expert keyword research is essential. Amco IT Systems knowledge engineers are expert in knowing how best to set up PPC campaigns and how best to direct customers through to particular landing areas on your website. The goal is to have clear and consistent marketing messages that optimally appeal to your target audience and where keyword purchase costs are minimized.

A carefully monitored and managed PPC campaign should feature in any online marketing plan. Whilst costs may be higher than for other methods, their main advantage is that traffic can be immediately switched on, campaigns moved and directed and the entire marketing dynamic precision-controlled.

SEO/SEM Consultancy

Search Engine Optimization and Marketing is not something which you have done once and no change required. It is a complex subject that is under continuous change. Amco IT Systems is often asked to look at a company website to identify areas of weakness that can be improved. These studies are able to highlight how a marketing budget can be used to best affect - either in the short term or longer term. These studies or audits can be delivered back to the client as consultancy. Our approach is that after working out what the problem is, rather then spend a lot of time explaining the problem, we simply fix it.

All too often, the core recommendation is to start by completely rebuilding the website. Probably the most common situation we face is where a client has a website that has been built around design and styling without any particular attention to sales and marketing. Somebody in the company then asks how much business has the website generated and then starts a process that leads to us.
Whilst design-led sites may help with brand development, our focus is on website performance. For Amco IT Systems, the only important statistic is sales. With this in mind, we recommend developing the marketing messages and key content BEFORE building the website.

As well as helping a client to focus a website to make it sales led, we also deliver advice helping a website to better focus what it sells towards items that generate maximum profit. Finally, we can provide audits, training and even short courses on subjects such as marketing measurement, keyword research or link development. Courses can be provided at Amco IT Systems or at client offices. All courses are supplemented with background information and course notes.